IntegriChain Launches DNA: Dynamic NextGen Analytics™ Platform

IntegriChain, Inc., a commercial insight provider supporting the pharmaceutical industry, announces the launch of its new DNA: Dynamic NextGen Analytics™ (DNA) platform. This powerful new analytic platform helps pharmaceutical manufacturers unlock the value of Direct Data through data integration, enrichment and guided analytics. Direct Data includes those data assets typically provided to the manufacturer as a function of other agreements such as fee for service, rebates, coupon programs and chargebacks.

Source: IntegriChain